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Step 1 of 7
Pick the brain first
Everything else follows from the MCU, so start there. We chose the ESP32-S3-WROOM-1 because it does Bluetooth LE, Wi-Fi and native USB with no extra chips, and has plenty of GPIO for a 5×12 matrix, an encoder and a screen. We would suggest the module over a bare chip: it is pre-certified and saves you drawing an RF front end.
Pro Tip
Add a reset circuit early: a push switch to ground, a 10kΩ pull-up to 3V3 and a 100nF cap on the EN pin. It is three parts and it saves a lot of confusion later.